Last updated 19th October 2023
2. Definition of personal data
Personal data is defined as “any information that relates to an identified or identifiable living individual”.
Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data. This means that name, address, phone number are considered personal data. However, it also means that other information such as log data, encrypted data or other types of electronic ID such as an IP-Address or cookie identifier can also be classified as personal data - if they can be connected to a person.
3. How we process personal data
When we refer to “processing personal data”, this includes almost every action taken in relation to personal data. For example processing includes the collection, registration, organisation, structuring, storage, adaption, transfer or deletion of data.
Hero is the data controller for different types of individuals who interact with different aspects of the Hero App, Service and company:
Hero users: Hero is the data controller in relation to the personal data provided by Hero users. You are considered a Hero user when you accept an invitation to the Hero App and Service and activate your Hero profile.
Hero website visitors and individuals interacting with Hero support tools: Hero is also the data controller for potential customers or users who visiting our website or interacting with our support tools (for example, if you interact with our team either via webchat, email or telephoning our support). We will control some personal data if you you visit our website and submit personal data through any of the forms on our website, if you contact us through our customer support or if you might be interested in our services and/or products where we have received information from other sources e.g. LinkedIn or similar. Visiting our website may provide us with personal data, including some behavioural and tracking details: e.g. location data, behavioural patterns, personal preferences, IP-number, cookie identifiers, unique identifier of devices you use to access and use the services and our websites.
Hero team candidates: Hero is also the data controller for candidates' personal data obtained in the recruiting process, as information such as name, email address and other information would be shared with us as part of the recruitment process and communication.
5. Information collection, storage and use
The types of personal data we may process include:
- Contact information: e.g. name, address (if provided), email or equivalent
- Behavioural and tracking details: e.g. location data, behavioural patterns, personal preferences, IP-number, cookie identifiers, unique identifier of devices you use to access and use the services and our websites
- Workout and exercise information: e.g. exercise or workout history, exercise or workout progress over time, your ‘form’ score metrics over time
6. Device camera and body data capture and use
By using the Hero App and Service, we ultimately want to help you workout effectively and move well. To do this, we use sophisticated machine learning algorithms to analyse your movement patterns as you workout, and deliver you truly personalised, in-the-moment feedback.
To do this, we analyse the video data which is captured by your smartphone’s camera to identify and track 33 points on your body. We use these points to measure the movements that you make and compare them to the best practice guidance for the exercise that you are doing. If we spot an opportunity to improve your form, we let you know with helpful audio and visual prompts through the app.
We take the security of your personal data incredibly seriously, and that’s why we never store or transmit any visual data. The images captured by the camera are processed in real-time on your device and then discarded. We also never capture audio or biometric data.
7. Crash reports and information captured
Sometimes when using the Hero App, you may experience an error, technical bug or issue. If you do encounter an error in the app, we collect data and information on your phone called “Crash Reports” to that our developers can understand what caused the error and work to fix it.
This Crash Report Data will include your user-ID and your email address. This data may also include information such as your device Internet Protocol (“IP”) address, device name, operating system version, the configuration of the app when utilizing our Service, the time and date of your use of the app, and other statistics.
8. Cookies and how we use them
9. Service Providers
We may employ third-party companies and individuals due to the following reasons in relation to the Hero App and Service:
- To facilitate our App and Service;
- To provide the App and Service on our behalf;
- To perform App and Service-related services; or
- To assist us in analysing how our App and Service is used.
10. Data security
We take data security seriously and we value your trust in providing us your Personal Information, thus we use commercially acceptable means of protecting it. We always process personal data in accordance with applicable UK laws and regulations.
However, remember that no method of transmission over the internet, or method of electronic storage is 100% secure and reliable, and while do we everything we can to ensure it, we cannot guarantee its absolute security.
11. Links to other sites
12. Children’s privacy
The Hero App and Service does not address anyone under the age of 16. We do not knowingly collect personally identifiable information from children under 16. If we ever discovered that a child under 16 has provided us with personal information, we will immediately delete this from our servers. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us so that we will be able to take necessary actions.
You should check this page periodically for any changes, to make sure you are happy with anything that has changed.
This policy is effective from July 2023
14. Contact us